Facebook is responsible for a great deal of traffic on the web. Facebook share buttons appear on more and more websites and people can use them to recommend their FB network about the page or site. Just look to the left of this text and you’ll see a Facebook Share-button. This buttons generate huge amounts of traffic as we rely more and more on recommendations from our “friends” than looking for content with search engines. ReadWriteWeb in fact reports that Facebook accounts for half of social traffic on the web, and that’s a lot. This is also the reason why Google (so desperately) tries to get in on the social traffic with Google Buzz.
Now Facebook wants to know what we like. FB offers the opportunity (?) for everyone to put a LIKE-button on their website or page and apparently they are expecting massive use of the LIKE-button: 1 billion Likes within the first 24 hours of the launch of the service! But what does a LIKE-button do then? Not much. It could be seen as the least effort of participating as it doesn’t take a lot of time to just click on a button. Commenting blog entries is hard work compared to a click on a Like-button. Now why should this be so popular? Why does the Like button, or more specifically the absence of a Dislike-button raise so much discussion? Why is it so much “fun” to show others that you like something? Is it just that people are lazy, but they still want to participate somehow?
What this results in is that Facebook gathers even more data about what we do on the web, not just on Facebook but anywhere on the web. Facebook uses our clicks to show our network what we have liked, using this to generate even more social traffic to sites using the Like-button. There’s not much we can do online anymore without Facebook or Google knowing about it. They own the web and with that, they own us.
More ways to give Facebook even more information about us and those that visit our websites can be found at http://developers.facebook.com/docs/guides/web.
If you like this entry then you should click on the LIKE -button below. Don’t bother to comment, that’s too hard work and time consuming.
NB. Instructions and code on how to get a dynamic Like-button to your Wordpress powered blog can be found at http://cordobo.com/1608-facebook-like-plugin-wordpress/.