Kim Holmberg

I’m a Senior Research Fellow and Head of Unit at Economic Sociology at the University of Turku, Finland. My research interests lie in exploring contemporary phenomena on the internet, with a particular focus on social media, using predominantly quantitative methods. Specifically, I investigate scholarly communication within digital landscapes, the potential utility of altmetrics for research assessment and online engagement metrics, bibliometrics, open science practices, and the dynamics of academic recognition systems. Additionally, I analyze online (social) networks and the dissemination patterns of digital information, as well as various cyber threats. For further details on my ongoing research endeavors, please refer to my current projects or feel free to get in touch with me directly.

Before assuming my current role in Economic Sociology, I served as a Senior Researcher at the Research Unit for the Sociology of Education (RUSE) at the University of Turku. During this time, I played a pivotal role in a project aimed at advising EU member states on the advancement of Open Science and the modernization of research evaluation practices. Additionally, I led a project investigating the societal impact of Open Science within Finland. Prior to this, as a postdoctoral researcher, I delved into the realm of climate change communications online at VU Amsterdam and conducted analyses of scientific content from social media platforms for altmetrics purposes at the the Statistical Cybermetrics Research Group at the University of Wolverhampton. My academic journey includes earning a PhD from the Department of Information Studies at Åbo Akademi University, where I also attained the title of Docent in Informetrics.

New project! Unreliable science: Unraveling the impact of mainstream media misrepresentation (2024-2026)

This project tackles the pressing problem of unreliable scientific information permeating mainstream media, impacting public perception on crucial matters like public health, environmental policies, and emerging technologies. Our project aims to gauge the prevalence of academic mis- and disinformation in mainstream media by scrutinizing representations of unreliable scientific information. By assessing public awareness and exploring potential legal or regulatory remedies, we aim to empower policymakers, journalists, educators, and the public to navigate and critique scientific reporting accurately.

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New project! Societal Impact Of Unreliable Scientific Information (2024-2028)

In an era marked by unprecedented information access, the rampant spread of misinformation and dissemination of unreliable scientific claims present significant societal challenges. This research aims to address concerns regarding the impact of unreliable scientific information on public trust, decision-making, and societal well-being. Focusing on online platforms, the study seeks to unravel how such information spreads, amplifies, and influences critical issues like public health and environmental policies.

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NEW! Academic writing retreats

Would you like to take your research team or unit on an academic writing retreat? Do you want to increase the productivity of your team, and at the same time increase well-being and a sense of community? I can offer a tested, productive schedule for a 2-3 day academic writing retreat, and engaging activities that promote not just writing, but also a sense of community and well-being for your research team, faculty, department or unit. Read more about what I can offer and then contact me so that we can start planning for a writing retreat for your team.

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“Oh, what a tangled web we weave…”

Sir Walter Scott, 1771-1832